Highlights:
- The campaign targets to leverage the 45,000 Van Dhan Self Help Groups (VDSHGs) of the Tribal Co-operative Marketing Development Federation of India (TRIFED) to promote livelihoods with health.
- The campaign is based on 3 J’s; Jeevan (Life) Jeevika (Livelihood) Jaagrookta (Awareness)
- Jeevan (Life) – Every life and livelihood is precious, so vaccination is key to life and is free.
- Jeevika (Livelihood) –You can continue with your livelihood activities without fearing the disease if you are vaccinated. It also saves you from hospitalization and other opportunity costs.
- Jaagrookta (Awareness) – Simplification of the process of registration for vaccination and accessibility to different audience and age groups, especially women and elderly population. Van Dhan Self Help Groups collaborate and work with other stakeholders with service as a motto and with dedication and commitment that they have as a key role to make Panchayats and villages coronavirus free.
- It employs awareness generation in local languages to promote vaccine uptake and COVID Appropriate Behaviour
